Cookie Policy

1. WHAT ARE COOKIES?

Cookies are small text files placed on your device when you visit our website. They help us provide a better shopping experience by remembering preferences, understanding site usage, and personalizing content. Cookies cannot run programs or deliver viruses.




2. TYPES OF COOKIES WE USE

A. Essential Cookies (Strictly Necessary)

Required for website functionality. Cannot be disabled.

  • Shopping cart and checkout
  • User authentication and security
  • Load balancing

B. Performance & Analytics Cookies

Collect anonymous information to improve our website.

  • Google Analytics 4 (see Section 6 for details)
  • Page visit analytics
  • Site performance monitoring

C. Functionality Cookies

Remember your choices for enhanced features.

  • Language/region preferences
  • Login details (if saved)
  • Font size preferences

D. Targeting & Advertising Cookies

Deliver relevant ads and measure ad performance.

  • Google Ads (see Section 6 for details)
  • Facebook Pixel
  • Pinterest Tag
  • Retargeting campaigns



3. SPECIFIC COOKIES WE USE

Cookie Name Provider Purpose Duration Category
_ga, _gid Google Analytics Website analytics 2 years/24h Performance
_gcl_au Google Ads Conversion tracking 90 days Advertising
IDE Google DoubleClick Ad personalization 1 year Advertising
NID Google Preferences 6 months Functionality
_shopify_y Shopify Shopping cart Session Essential
_fbp Facebook/Meta Facebook ads 3 months Advertising
_pin_unauth Pinterest Pinterest tracking 1 year Advertising
cookie_consent Lallume Dresses Your preferences 1 year Essential


4. GOOGLE SERVICES - SPECIFIC INFORMATION

Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors use our website. GA4 collects:

  • Page views and session duration
  • Device and browser information
  • Geographic location (country-level only)
  • How you found our website

Important: We use IP anonymization - your full IP address is not stored. We do not share personally identifiable information with Google. Data is aggregated and anonymous.


Opt-out of Google Analytics:


Google Ads & Remarketing

We use Google Ads to:

  • Measure advertising effectiveness
  • Show relevant dress ads to interested users
  • Exclude users who have already purchased

Your Control Over Google Ads:


YouTube Embeds

If we embed YouTube videos, YouTube may set cookies according to YouTube's Privacy Policy.




5. YOUR COOKIE CHOICES & CONSENT

Cookie Consent Banner

On your first visit, you'll see a banner with three equally prominent options:


  1. Accept All Cookies
    Consent to all cookies including Google Analytics and Google Ads

  2. Customize Preferences
    Choose which cookie categories to accept

  3. Reject Non-Essential Cookies
    Only essential cookies will be set


Managing Your Preferences

At Any Time You Can:

  • Change preferences via our Cookie Preference Center (link in footer)
  • Clear cookies in your browser settings
  • Use opt-out tools linked in Section 4

Browser Controls:

  • Chrome: Settings > Privacy and security > Cookies
  • Firefox: Options > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Cookies and site permissions

Note: Disabling cookies may limit website functionality, including shopping cart and checkout.




6. DATA SHARING WITH THIRD PARTIES

We share cookie data with:

  • Google (analytics and advertising purposes only)
  • Shopify (e-commerce platform functionality)
  • Facebook/Meta (advertising measurement)
  • Pinterest (advertising and analytics)

We Do NOT:

  • Sell your personal data to third parties
  • Use cookies to collect sensitive information
  • Track you across unrelated websites without consent



7. INTERNATIONAL DATA TRANSFERS

As we serve customers in the USA and Europe, data may be transferred internationally. We use Standard Contractual Clauses (SCCs) and other GDPR-compliant mechanisms for EU data transfers.




8. CHILDREN'S PRIVACY

Our website is not intended for children under 16. We do not knowingly collect data from children under 16.




9. UPDATES TO THIS POLICY

We update this policy periodically. The "Last Updated" date indicates revisions. Continued use after changes constitutes acceptance.




10. CONTACT & PREFERENCES

Manage Cookies: Cookie Preference Center [blocked]
Questions: info@lallumedresses.com
Response Time: 7 business days


Related Policies:

  • Privacy Policy
  • Terms of ServiceΒ 
  • Legal NoticeΒ